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Swap out your Mother’s Day cards for Dads and Grads.
Put together a “Thanks Dad” section, including shaving options, skin care, compression products, and high-end vitamins.
If you have any staff who are graduating, put out a sign in the store and on social media congratulating them
Add new lip balm and purse size sunblock to your checkout area
Promote a discounted high-end supplement of the month. Add a shelf tag with benefits.
Do you stock compression hose? This should be replaced every 8-12 months. Keep a contact list to remind customers and showcase new styles by doing a “Wash One Wear One” promotion and offering a slight discount on the second pair.