The Keystone Pharmacy Purchasing Alliance and PARD

Summer Travel Merchandising tips

Make sure your motion sickness OTC meds are given good shelf space for the summer. Add ginger lozenges and a “Talk to the Pharmacist” sign

Remind customers to pack their prescriptions and vitamins for a healthy vacation.

Update your travel size section and cross merchandise with pill boxes

Coordinate summer vacation plans with your adherence patients to line up pills and overrides

Summer Tips

Summer fun=Summer Snacking! Display protein bars or nuts at checkout for grab and go snacks. Non-melting items are ideal.

With summer in full swing, time to remind customers about sunblock! Cross merchandise Sunblock with Vitamin D supplements. Put up a sign that says “Sunblock blocks Vitamin D too, Talk to the pharmacist about the best options for you”

Keep your sunglasses and sun readers fully stocked and dusted. Add a sign to your display “Added Protection Against Harmful UV Rays”

Create an end cap of “Bites, Bruises, and Band-Aids” with First aid for insect bites, poison ivy, sunburn, cuts and scrapes. Include tick removers.

August Pharmacy Tips

Post your Labor day hours in store, social media, website, and on your voice mail.

Give some attention to your oral care section. Note your best sellers as this is a low margin, brand sensitive area. Add a sign to the section promoting whitening products, but keep close to register as this is a high theft item

Keep your vacation displays up and refreshed. Start thinning your sunblock with an end of summer sale.

“Dog Days of Summer” display with pet products, shampoo, dental care, first aid and supplements

July Pharmacy Tips

Time to update and refresh your skincare section! Bring attention to items that include UV protection by creating a shelf sign by those items.

Keep lip balm in stock and by the register for an impulse purchase.

Outside activities are back! Create a display for sunscreen, bug repellants, tick removers, scratch & itch creams, and sunburn relief.

Create a immunization support and stress relief endcap. Promote your CBD line (use photos of products) and include products that feature elderberry, echinacea, manuka honey.

Sleep aids have increased in popularity and product availability. Expand your offerings beyond melatonin for calming teas and single serve beverages that promote healthy sleep.

Overlays

PARD Action

PUNCH lawsuit update