The Keystone Pharmacy Purchasing Alliance and PARD

Fall Pharmacy Projects

Make a plan to decorate the outside of your store for the holidays! It will bring joy to your patients and it will attract new ones.

Stocking masks in the store? Have your employees wear what you are selling and provide talking points as to why they are good.

Take a good look at your carpet/flooring. The wear signs will tell you where no one goes.

Take down displays with less than 1/3 of their inventory and either restock or put items back on shelf.

Late day sun spotlights dust on the shelves and dirt on the windows. Take time to dust your shelves and clean them of any smudges or dirt.

Pull out of dates from the OTC Shelves and dust. Make sure all product has an accurate price sticker and shelf tag

Flu and Immunization time!

Ask every patient if they have had their flu shot.

Assign someone on your pharmacy team to focus on forms, supplies, signs and how best to market and promote immunizations/Flu shots.

Get ready for walk in flu shots. Have an area for the shots stocked with supplies and update your intake form.

Add a question on your flu intake form to see if patients are up to date on Tetanus and pneumonia shots. Helps both patients and your revenue.

Train all staff on immunization procedures and assign responsibility for daily maintenance.

November Pharmacy Tips

With more people experiencing insomnia, create a healthy sleep display or shelf talkers on your top sellers/suggestions. CBD, Melatonin, and Valerian are great natural alternatives.

Rotate the check counter merchandise to freshen up. Add in immune boosters and lozenges. Also include a purse sized hand cream.

Look for slow movers in the pain relief department and consolidate. Add a “Save $$ with these Pharmacist-Recommended Products” sign

Assess your top 6 sellers of each OTC category and make sure you have 6 or more of each in stock. OOS=Lost sale!

Its Healthy Skin Month. Create an end cap featuring lotions, vitamins, and natural products for healthy skin. Don’t forget signage!

Open enrollment ends Dec 15. Make sure you keep up with your patients who may need help selecting the best plan.

Marketing During Covid-19

Go Retro–use Snail Mail!
- Create a message on a post card to send to patients
- Hours, delivery, consultation availbility
Utilize Social Media to make a Personalized Video message
- Let patients know you are there for them
Think of unusual ways you can help your community
- Use Zoom to host a daily story hour for kids
- Provide a coloring sheet or puzzle in script bags
- Host a virtual fundraiser for a local group in need

Overlays

PARD Action

Ready for Open Enrollment?