The Keystone Pharmacy Purchasing Alliance and PARD

Fall Pharmacy Projects

Make a plan to decorate the outside of your store for the holidays! It will bring joy to your patients and it will attract new ones.

Stocking masks in the store? Have your employees wear what you are selling and provide talking points as to why they are good.

Take a good look at your carpet/flooring. The wear signs will tell you where no one goes.

Take down displays with less than 1/3 of their inventory and either restock or put items back on shelf.

Late day sun spotlights dust on the shelves and dirt on the windows. Take time to dust your shelves and clean them of any smudges or dirt.

Pull out of dates from the OTC Shelves and dust. Make sure all product has an accurate price sticker and shelf tag

October Pharmacy Tips

Create a “Brush, Floss, & Rinse” end-cap for Dental Hygene Awareness Month

Identify the top 6 cough & cold items and ensure you have at least 6 of each on the shelf until April.

Update and increase your inventory of thermometers–oral, ear, & forehead

For Breast Cancer Awareness Month, support a local charity that provides mammograms to women in need. Promote the charity to patients.

Remind patients with dogs to stock up on calming treats before trick or treat!

If you sell essential oils, add a clove, spice, or pumpkin sented oil to the diffuser.

November is American Diabetes Month. Take time to plan and order extra stock if needed.

Marketing During Covid-19

Go Retro–use Snail Mail!
- Create a message on a post card to send to patients
- Hours, delivery, consultation availbility
Utilize Social Media to make a Personalized Video message
- Let patients know you are there for them
Think of unusual ways you can help your community
- Use Zoom to host a daily story hour for kids
- Provide a coloring sheet or puzzle in script bags
- Host a virtual fundraiser for a local group in need

PARD Action