The Keystone Pharmacy Purchasing Alliance and PARD

Summer Travel Merchandising tips

Make sure your motion sickness OTC meds are given good shelf space for the summer. Add ginger lozenges and a “Talk to the Pharmacist” sign

Remind customers to pack their prescriptions and vitamins for a healthy vacation.

Update your travel size section and cross merchandise with pill boxes

Coordinate summer vacation plans with your adherence patients to line up pills and overrides

Dads and Grads Tips

Monday, May 9th, swap out your Mother’s Day cards for Dads and Grads.

Put together a “Thanks Dad” section, including shaving options, skin care, compression products, and high-end vitamins.

If you have any staff who are graduating, put out a sign in the store and on social media congratulating them

Summer Tips

Summer fun=Summer Snacking! Display protein bars or nuts at checkout for grab and go snacks. Non-melting items are ideal.

With summer in full swing, time to remind customers about sunblock! Cross merchandise Sunblock with Vitamin D supplements. Put up a sign that says “Sunblock blocks Vitamin D too, Talk to the pharmacist about the best options for you”

Keep your sunglasses and sun readers fully stocked and dusted. Add a sign to your display “Added Protection Against Harmful UV Rays”

Create an end cap of “Bites, Bruises, and Band-Aids” with First aid for insect bites, poison ivy, sunburn, cuts and scrapes. Include tick removers.

June Pharmacy Tips

Review your feminine hygene section. Determine if it needs to be downsized or reimagined to focus on treatments and suppliments.
Start marketing your pharmacy to get customers back into the store. Update your social media and website with a banner message “Come on in! Your safety & comfort remains our priority”
Make sure you have 2 of each item on the shelf. It presents a better message to customers that you are well stocked and have availability of products. It also makes it easier to stock when you sell one.

Overlays

PARD Action

PUNCH lawsuit update