Quality is quickly becoming more important to customers than price when considering a purchase. In fact, a recent study found that 53 percent of customers polled rated quality higher than price (38 percent) as a deciding factor when buying a product or service. And this can be a game changer for smaller pharmacies.
When it comes to a pharmacy, quality can be largely observed independent of prescription pricing. And, with customers paying more attention to quality, this is where your independent pharmacy can shine.
Click the link to read more: KPPA_4 Ways to Use Quality as a Brand Differentiator