Healthcare in the United States is evolving. Factors such as politics and policy to generational differences affect how healthcare is approached. As more millennials enter the healthcare market, it’s becoming clear that their wellness approach is much different than those of their parents. With the explosion of health-related information at the millennial’s fingertips like exercise regimes, nutrition blogs, and endless wellness apps that help keep them active and aware of their health status, it may not come as a surprise that millennials tend to label themselves as “healthy.”
However, with the ongoing COVID-19 pandemic, a recent study finds that millennials are now more worried than ever about their health and that has them planning to buy more prescription drugs. The study states that millennials are more inclined to pay more attention to their overall health, and roughly 77% of those surveyed planned to increase spending or spend the same amount on prescription medications in the future. 1
For pharmacy, this is an opportunity to target the millennial market. When it comes to capturing and keeping the attention of this generation, technology and convenience seem to be the key. If you are looking for ways to target the millennial generation and build traffic into your pharmacy, here are five tips you can utilize.
Read more here: KPPA_Millennial Marketing