When putting a marketing plan together, independent pharmacy owners often forget about an important segment to reach out to – your local prescribers. This can be due to a variety of reasons, including not knowing what to say, feeling like there is no time to reach out, or convinced all prescribers know what you offer, so there is not a need to do so. While they are all valid concerns, none of them should stop you from making that connection.
Putting a plan together before venturing out can help maximize your time and know which doctors to communicate which services to. The goal with doctor detailing, like with most marketing tactics, is to increase overall script count at your pharmacy. It can also accomplish other goals, such as educating, increasing awareness, building a competitive edge, and preparing an action plan. Let’s break down each of these:
Read more here: KPPA_Doctor Detailing and Pharmacies